“A New Theory of Distraction”

From Joshua Rothman’s review of The World Beyond Your Head: Becoming an Individual in an Age of Distraction (New Yorker; June 2015):

“…distraction is scary for another, complementary reason: the tremendous value that we’ve come to place on attending. The modern world valorizes few things more than attention. It demands that we pay attention at school and at work; it punishes parents for being inattentive; it urges us to be mindful about money, food, and fitness; it celebrates people who command others’ attention. As individuals, we derive a great deal of meaning from the products of sustained attention and concentration—from the projects we’ve completed, the relationships we’ve maintained, the commitments we’ve upheld, the skills we’ve mastered. Life often seems to be “about” paying attention—and the general trend seems to be toward an ever more attentive way of life. Behind the crisis of distraction, in short, there is what amounts to a crisis of attention: the more valuable and in demand attention becomes, the more problematic even innocuous distractions seem to be.”